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Lake Shore Privacy Policy

Thank you for visiting www.lakeshore.com. Your privacy is important to us. To better protect your privacy, we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used at this Lake Shore site.

The Lake Shore sites covered by this Privacy Notice will not use or transfer or sell personally identifiable information provided to us in ways unrelated to the ones described in this document without also providing you with an opportunity to opt out of these unrelated uses.

The Information We Collect

At Lake Shore’s sites, you can order products, enter contests, vote in polls or otherwise express an opinion, subscribe to one of our services such as our online newsletters. The types of personally identifiable information that may be collected at these pages include: name, address, e-mail address, telephone number, fax number, credit card information, and information about your interests in and use of various products and services.

Email Information

If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone.

Shopping Cart

We use a third-party shopping cart application hosted by 1shoppingcart.com. If a credit card is used to purchase a Lake Shore product, we use your credit card billing information only to obtain payment. Credit card information is encrypted before transmission over the Internet through the use of a security protocol known as Secure Sockets Layer. We have security measures in place to protect your personal information that we maintain in our offices.

Automatic Information

Examples of the information we collect and analyze include the Internet protocol (IP) address used to connect your computer to the Internet; e-mail address; computer and connection information such as browser type and version, operating system, and platform; purchase history, the full Uniform Resource Locator (URL) click stream to, through, and from our website, including date and time; cookie number; pages you viewed or searched for. During some visits we may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

How We Use the Information

We may use the information you provide about yourself to fulfill your requests for our products, programs, and services, to respond to your inquiries about our offerings, and to offer you other products or services that we believe may be of interest to you.

We sometimes use this information to communicate with you, such as to notify you when you have placed and order, won one of our contests or when we make changes to our subscriber agreements, to fulfill a request by you for an online newsletter, or to contact you about your account with us.

We sometimes use the non-personally identifiable information that we collect to improve the design and content of our site and to enable us to personalize your Internet experience. We also may use this information in the aggregate to analyze site usage, as well as to offer you products or services.

We may disclose personally identifiable information in response to legal process, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency's request, or where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our terms of use, or as otherwise required by law. As we develop our business, we may buy or sell assets or business offerings. Customer and visitor information is generally one of the transferred business assets in these types of transactions. We may also need to transfer such information in the course of corporate divestitures, mergers, or any dissolution.

Lake Shore employees who have access to personally identifiable information are required to protect this information in a manner that is consistent with this Privacy Notice by, for example, not using the information for any purpose other than to carry out the services they are performing for Lake Shore.

Cookies & Web Beacons

A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that site's computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser's preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites. If you do not wish to have a cookie on your computer, check the “help” feature of your browser for instructions. Most browsers can be set to refuse cookies.

How Do We Use Information We Collect from Cookies?

As you shop on our website, the site uses its cookies to differentiate you from other shoppers so your shopping cart is only available to you. Cookies, in conjunction with our web server's log files, allow us to calculate the aggregate number of people visiting our website and which parts of the site are most popular. This helps us gather feedback in order to constantly improve our website and better serve our customers. Cookies do not allow us to gather any personal information about you and we do not generally store any personal information that you provided to us in your cookies.

Web beacons or clear .gifs are small pieces of code placed on a web page to monitor the behavior and collect data about the visitors viewing a web page. For example, web beacons can be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that page. We may use web beacons on this site from time to time for this and other purposes.

Referrers

A Referrer is the information passed along by a web browser that references the web URL you linked from, and is automatically collected by our web server as “traffic data”. We use traffic data to credit your referral to a partner or affiliate who referred you to our website. This information by also be used by Lake Shore to identify broad demographic trends that may be used to provide information tailored to your interests. You will not be personally identified from this information.

Collection of Information by Third-Party Sites

Some of our sites contain links to other sites whose information practices may be different than ours. Visitors should consult the other sites' privacy notices. 1Shoppingcart.com and Google Analytics software.

The Lake Shore sites covered by this Privacy Notice sometimes may offer content (e.g., contests, sweepstakes, or promotions) that is sponsored by or cobranded with identified third parties. By virtue of these relationships, the third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the site activity. Lake Shore has no control over these third parties' use of this information.

We are not responsible for the practices employed by websites linked to or from our website nor the information or content contained therein. Often links to other web sites are provided solely as pointers to information on topics that may be useful to the users of our website. Please remember that when you use a link to go from our web site to another web site, our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including websites which have a link on our website, is subject to that website's own rules and policies. Please read over those rules and policies before proceeding.

Your Consent

By using our website you consent to our collection and use of your personal information as described in this Privacy Policy. If we change our privacy policies and procedures, we will post those changes on our website to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it.

How to Contact Us

If you have any questions or concerns about the Lake Shore’s online policy for this site or its implementation you may contact us at info@lakeshore.com.

Updates & Effective Date

From time to time, we may update this privacy notice. We encourage you to periodically check back and review this policy so that you always will know what information we collect, how we use it, and to whom we disclose it.

The Privacy Notice posted on this site was updated on or about November 9, 2012.